How does Google manage to do some of the most creative advertising around?
Robert Wong, chief creative officer at Google Creative Lab, the internal agency responsible for most of Google’s product marketing, told attendees at the Advertising Age Digital Conference Wednesday that it’s a combination of understanding the company’s own culture and story, and then demonstrating the product in the most empathetic way possible.
Below, are five ways that the Lab inextricably links Google product with masterful storytelling.
Chief Operating Officer, Chief Technology Officer, and Co-Founder of Modern Climate. I helped start the consumer-centric advertising agency in 1998. As COO, I'm responsible for many areas including internal technology solutions, financials, human capital, legal, and supplier relationships. As CTO and an experienced technologist, I create systems and software architectures to ensure effective and innovative marketing solutions. I enjoy being continuously involved in research and development efforts ranging from how to apply advances in neuroscience and psychology to emerging technology platforms and development methodologies. Prior to Modern Climate, I was Director of Interactive Media at John Ryan, a global marketing firm, where I developed satellite-connected, interactive kiosk systems. I'm a member of the International Association of Software Architects and a Certified Scrum Master from the Scrum Alliance. I hold a bachelors degree in graphic design with a computer science minor from Bemidji State University and completed marketing and IT programs from the University of Saint Thomas.
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