(via Advertising Age – Digital)
Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don’t expect “Meet iPad” to do huge numbers on the web.
While other big-budget TV marketers have taken to flogging their TV ads using social tools on YouTube, Twitter and elsewhere, Apple’s strategy is decidedly retro. For Apple, it’s all about driving viewers to Apple.com, and a potential sale; dissemination of the video itself is secondary.
Having a great time a Ignite Mpls!
Implanted Neurons Let the Brain Rewire Itself Again
Experiments in mice show that the brain’s ability to adapt might not disappear with age.
via Technology Review: Implanted Neurons Let the Brain Rewire Itself Again.
One of my business partners, Keith Wolf, wrote a post about collaboration at Modern Climate and shared the vintage pic above… Read more…
Eric Topol: The wireless future of medicine | Video on TED.com.
Eric Topol says we’ll soon use our smartphones to monitor our vital signs and chronic conditions. At TEDMED, he highlights several of the most important wireless devices in medicine’s future — all helping to keep more of us out of hospital beds.
The stethoscope is becoming the new buggy whip!
A powerful video clip portraying how technology should be used to created genuine brand connections.
Full story: Nikon: CoolPix Virtual Touch – Interactive (video) – Creativity Online.
Looking forward to attending this open community event, the format is killer! Each presenter gets exactly 20 slides and 5 minutes to cut to the chase and make their point. Personally, I’m still working on that one.
I had the pleasure of attending a MIMA panel discussion called, “2010 DIGITAL PREDICTIONS AND THE STATE OF EMERGING TECHNOLOGIES.” Kim Garretson (Partner, Ovative Group), Alex Hawkinson (Founder and CEO of Mural Ventures), Robert Stephens, (Founder and Chief Inspector for The Geek Squad) with Douglas Pollei (VP, Internet Strategy and Corporate Development, IKANO) moderating.
Main take-aways, predictions, emerging tech for 2010:
Video link of Conversations About the Future of Advertising event on Feb 8, 2010. Edward Boches from Mullen gave a great presentation.
John Moberg's Blog 