Anonymous Video Analytics (AVA) geared for the retail setting will enable some very targeted display and interactive ads. Some may see it as creepy at first, but the personal relevance and knowledge that the video data is analyzed and discarded should win them over. Had the pleasure of seeing this in person, wicked cool!
Chief Operating Officer, Chief Technology Officer, and Co-Founder of Modern Climate. I helped start the consumer-centric advertising agency in 1998. As COO, I'm responsible for many areas including internal technology solutions, financials, human capital, legal, and supplier relationships. As CTO and an experienced technologist, I create systems and software architectures to ensure effective and innovative marketing solutions. I enjoy being continuously involved in research and development efforts ranging from how to apply advances in neuroscience and psychology to emerging technology platforms and development methodologies. Prior to Modern Climate, I was Director of Interactive Media at John Ryan, a global marketing firm, where I developed satellite-connected, interactive kiosk systems. I'm a member of the International Association of Software Architects and a Certified Scrum Master from the Scrum Alliance. I hold a bachelors degree in graphic design with a computer science minor from Bemidji State University and completed marketing and IT programs from the University of Saint Thomas.
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