(via Advertising Age – Digital)
Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don’t expect “Meet iPad” to do huge numbers on the web.
While other big-budget TV marketers have taken to flogging their TV ads using social tools on YouTube, Twitter and elsewhere, Apple’s strategy is decidedly retro. For Apple, it’s all about driving viewers to Apple.com, and a potential sale; dissemination of the video itself is secondary.
Chief Operating Officer, Chief Technology Officer, and Co-Founder of Modern Climate. I helped start the consumer-centric advertising agency in 1998. As COO, I'm responsible for many areas including internal technology solutions, financials, human capital, legal, and supplier relationships. As CTO and an experienced technologist, I create systems and software architectures to ensure effective and innovative marketing solutions. I enjoy being continuously involved in research and development efforts ranging from how to apply advances in neuroscience and psychology to emerging technology platforms and development methodologies. Prior to Modern Climate, I was Director of Interactive Media at John Ryan, a global marketing firm, where I developed satellite-connected, interactive kiosk systems. I'm a member of the International Association of Software Architects and a Certified Scrum Master from the Scrum Alliance. I hold a bachelors degree in graphic design with a computer science minor from Bemidji State University and completed marketing and IT programs from the University of Saint Thomas.
John Moberg's Blog 
Leave a comment