(via Advertising Age – Digital)
Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don’t expect “Meet iPad” to do huge numbers on the web.
While other big-budget TV marketers have taken to flogging their TV ads using social tools on YouTube, Twitter and elsewhere, Apple’s strategy is decidedly retro. For Apple, it’s all about driving viewers to Apple.com, and a potential sale; dissemination of the video itself is secondary.
