Many areas could find Game Theory useful, especially marketing.
Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas Winners in Marketing and Advertising, Media, Digital and Best Practices.
Our agency won in the digital category by reimagining Post-it® Notes for the digital world.
Originally posted on Customer Experience Matters:
In Temkin Group’s previous report on B2B CX best practices, we provide examples of companies using a customer journey map (CJM), which is a critical CX tool. We included this graphic which is valuable for any company, B2B or B2C, that is thinking about using CJMs.
Let’s circle back with the basics, what is a CJM? It’s a representation of the steps and emotional states that a customer goes through during a period of time that may include some interactions with your organization. CJMs are valuable because they help identify how a customer views an organization by putting the interactions with a company in the context of the customer’s broader activities, goals and objectives. The output often includes an easy to understand graphic such as this example I’ve used from Lego for many years:
Here’s an example of a CJM we created to showcase the power of CJMs. Note how…
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New Techniques from Google and Ray Kurzweil Are Taking Artificial Intelligence to Another Level | MIT Technology Review. Things are getting interesting.
How does Google manage to do some of the most creative advertising around?
Robert Wong, chief creative officer at Google Creative Lab, the internal agency responsible for most of Google’s product marketing, told attendees at the Advertising Age Digital Conference Wednesday that it’s a combination of understanding the company’s own culture and story, and then demonstrating the product in the most empathetic way possible.
Below, are five ways that the Lab inextricably links Google product with masterful storytelling.